Pantaloons Store Relaunch


Yesterday I attended the new revamped Pantaloons Store Launch at Phoenix Marketcity but this event is so special to my heart because I was chosen to be one of the bloggers to cut the ribbon to unveil the new store. Opportunities like this always warms my heart and since this is my first time launching the opening of something new, this event will forever be registered as one of the sweetest memories on my heart.

While I was oblivious of everything the Pantaloons team had planned for us, I must say that I was so impressed by how they decided to surprise us with not only a swanky store that has everything one needs to shop easily categorised accordingly so that you don’t waste time shopping but they also planned a Fashion Show with models strutting around in different trends – Athleisure, party Wear, Ethnic wear and denims which made it so much easier for everyone shopping yesterday to take their pick. What I’ve always loved about Pantaloons is the wide array of Brands they house as well as the selection of pieces from each brand that caters to a particular pricing point. So while the budget for a full outfit may start from Rs.699/- it may go up to a maximum of Rs.4999/- because that is the beauty of the Brand variety Pantaloons houses. And yesterday’s event was special because we had little kids modelling in the kids collection with so much swag sporting the cutest clothes and they, according to me, were the show stealers.

Yesterday entering the new store felt so different and that was because Pantaloons has categorised everything in the store! With the inclusion of new trends, they have added a lot of festive collection too with the Dusshera and Diwali coming in a few weeks. The new ethnic collection has a lot of beautiful prints, colors, silhouettes and this time they have played a lot with sleeves and I did notice a lot of Foil prints which works perfectly for the festive season!

The new collection at Pantaloons not only features the usual casual Western wear but they have a curated selection of things that are trending this season. From ethnic sets, to ethnic mix and match to ethnic fusion I was so mesmerised by the sheer variety of what one store had to offer!  From the Westernwear section, I also loved the embroidered sweatshirt collection, all neatly categorised, as well as their range of dresses and denim wear. From high waisted denims ( one that I’m totally obsessed with) to high rise denim shorts, acid wash denims- I was very impressed! Also they have the cutest Gingham collection if you are into Gingham!  And the price points are so on point! I can take Rs.5000/- with me and come back with a big bag full of clothes that are stylish, are versatile, of good brands and good fabric! Plus they have a lot of festival offers running and yesterday I saw a lot of shoppers carrying free suitcases back with their purchases!

Since I love the colour Blue so much, I was constantly drawn to this selection of Ethnic wear that I saw on the Ethnic section. Pantaloons today retails over 200 licensed and international brands, including 24 exclusive brands. The Pantaloons exclusive inhouse brand includes – Ajile, Akkriti, Alto Moda, Annabelle, Bare Denim, Byford, Chalk, Chirpie Pie, Honey, Izabel London, Poppers, Rangmanch, Richard Parker SF Jeans, Trishaa, Urban Eagle; besides, it also features brands licensed on a long- term basis: Bare, Rig, SF Jeans, Byford, JM Sports, Lombard and Candie’s New York.

It also hosts Madura F&L’s brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England in menswear; Van Heusen and Allen Solly in womenswear, and Allen Solly Junior. It retails partner brands such as John Miller, Celio, Spykar, Levis and Lee Cooper in menswear; Jealous 21, 109*F, AND and KRAUS in women’s western wear; BIBA, Global Desi, and W in women’s ethnic wear; Barbie and Giny & Jony in kidswear.


From an outstanding MC, to a fashion show to an unforgettable experience of being asked to inaugurate an event – Yesterday I felt like I was in a daze. The event was organised so well by the team and I was mighty impressed at the lengths they took to help shoppers shop by their display of the garments not only on the Mannequin but also on the models. And now, I can rest peacefully with the thought that I can tick inaugurating an event off my bucket list. Thank you Pantaloons for giving me this unforgettable experience! And Thank you all for visiting this space today!


Have an amazing week ahead!


Nilu Yuleena.